As a podcast host, it's always fun when a guest has an awesome message and cool personality, which is exactly what I experienced in this interview with BioEnergetic Business Coach and Marketing Maven, Aleya Harris!
Aleya believes all business owners should make good money doing what they love (and so do I 🙌🏼). She helps clients fast track their growth through intuition, data-based systems, and business savvy. She helps people create balance in their business and life to be able to enjoy the journey to success by looking at problems from a holistic perspective.
In this episode, we cover:
➡️ How to show up as your authentic self and prevent burnout
➡️ Why we need to realize that your personal health = your professional health
➡️ How to understand when you are heading towards burnout and what to do about it
➡️ How to relate emotional and professional struggles to unlock your potential
I’m so excited to be sharing some of her wisdom with you all today. I loved this episode so much, it's not only on the podcast, but it's an IGTV episode as well. Check it out!
[00:03:56.17] If your vision is not clear in your own life it's not going to translate into your business. Create a company, not a job. Create a life and a business that you love. If you're exhausted, take a nap, because naps are powerful. There's often some energy alignment that needs to happen, some emotional excavation and replenishment that needs to happen as well before you can truly get back to that vibrancy that you need to drive the vision of a company.
[00:06:27.07] Realize that you need to be vulnerable. You need to realize when you’re not okay. Do some excavation and replenishment. Give your unconscious voice a voice! There are also forgiveness exercises that you can do…Light a candle…Forgiveness is a journey, not a destination. Keep that forgiveness process going until you feel complete. Remind yourself of who you are. Go back and read your client testimonials! Remember your journey and where you are now versus where you were before. Look what you've been through. You're still the strongest version of yourself that you have ever been, which means that more strength is on the horizon.
[00:13:41.13] If you feel maligned, if you feel like people are out to get you, if you feel like no one's thankful for you and you've slipped into a victim mentality, you're on your way to burn out, or you're already there. Get yourself a ‘WOOP’ plan…Wish, Objective, Obstacles, Plan. And always have an OUT in your contracts!
[00:20:13.19] Keep on track, adjust your crown, and keep on ruling. Have a goal and a ‘why’ that actually matters to you. You are 1000% worthy of every single dream you ever want to accomplish or attain. Once you anchor that within yourself, your ‘why’ becomes your way, and there's no other way to accomplish your goals.
Connect with Allison: https://www.instagram.com/allisonwalshconsulting/
Download your 2021 Goals Workbook:
Want to read the whole interview? I've included the transcription below:
Aleya: Go back and remember your journey and where you are now versus where you were before. Even if you feel like, well, right now I'm fat and I'm depressed and I'm ugly, and I'm this...You're like, yeah, but you're still kicking and look what you've been through. The old you wouldn't have been able to survive what you're going through right now. So you're still the strongest version of yourself that you have ever been, which means that more strength is on the horizon.
[00:00:38.12] Allison: Hello there and welcome to the, She Believed She Could podcast. I'm your host, Allison Walsh. I am so glad you're here. I'm a corporate executive entrepreneur coach and mom of three who is obsessed with all things related to mindset, goal setting, and levelling up your personal brand. So you can go after opportunities that you never even thought possible. I live by the philosophy that the point of being alive is to evolve into the complete person you are meant to be. And I created this podcast to motivate and inspire you and give you actionable tips and advice for you to use as you chase and accomplish your goals. I've also had the chance to build an incredible network of successful leaders, entrepreneurs, impact makers, and world-changers, who will also be sharing knowledge and words of wisdom with you. Remember, no dream is too big, if it's matched with ambition and action. Most importantly, I believe in you 1000%. And my goal is that you do too. So sit back, relax, and grab your favorite note-taking device because it's time to fill up your mind and soul with positive vibes and advice to help you achieve your dreams. Now let's get to work. Welcome to today’s episode. I am excited to introduce you to Aleya Harris. She believes that all business owners should make good money doing what they love. I totally agree, unfortunately, many are great at using their skills to uplift clients with their craft, but they struggle with financial and emotional hurdles that hold them back from reaching their true potential. As an award-winning marketer with over a decade of experience, she and her team at Flourish Marketing develop highly converting email, social media, and website copy, empowering education and bio-energetic business coaching solutions and profit-driving marketing strategies to help passionate empire builders turn their talent into treasure. I've got a lot of empire builders listening to this show today. So I'm excited for you to meet her. Aleya understands that burnout lurks right around the corner for most go-getters. And that creating balance and business in life is absolutely critical to enjoying your journey to success. She looks at problems from a holistic perspective and combines all of her experience as a health practitioner and StoryBrand guides certifications to work simultaneously on improving the wellness of her client's mindset, energy fields, and business strategy. She keeps a keen eye on ROI and helps her clients fast track their growth through intuition, database systems, and business savvy. A strategist and educator, Aleya spreads actionable aha moments as a professional speaker and podcast guest to help audiences leave an enduring positive legacy. I am so excited to let’s get started. Aleya thank you so much for being on the show today. Would you mind introducing yourself to our audience?
[00:03:18.25] Aleya: Sure thing. My name is Aleya Harris. I'm the founder and owner of Flourish Marketing where we help hired building entrepreneurs flourish in business and in life.
[00:03:29.00] Allison: Well, I am so excited to talk to you today because everything that you are about resonates with me. And I think there's so many things you can share with our audience and I want to jump right in because one of the main concepts that you really stress is that your personal health equals your professional health too. So can you expand upon that, because I think it's so important for us to hear right now, especially where it feels like our worlds are very blended and realizing that it all goes together.
[00:03:56.17] Aleya: It definitely all goes together. I had this realization the most when I was starting to do copywriting for folks or my company was and they would come to me and they would basically in a short version say, I’m exhausted and I don't know my exact message, and I really kind of feel like giving up, but I just need an email sequence. And I'm sure that that email sequence is going to just solve my problem. And I'm like, what? That's not how that works. Can we talk? Are you okay? And they weren't making the connection that...because they are the owners of their business or they're the ones in charge they're setting the vision. If their vision is not clear in their own lives it's not going to translate into their business. So the goal always with business ownership and entrepreneurship is to create a company, not a job. If you wanted to work this hard, you can just go back to whatever job you had before and have a lot less stress and responsibility, right? The point is, is to be able to create a life and a business that you love and that everyone who works for you also loves to, right, but you can't do that from a place of muddy brain or muddy hearts. You need to be able to have a clear set vision. And if you're exhausted, you can't even see to the afternoon, let alone 10 years from now and setting a direction for your company. And often people try to power through and they're like, well, I'll just take a nap. Do that, because naps are powerful. I'm a nap queen but it's more than just a nap. There's often some energy alignment that needs to happen, some emotional excavation and replenishment that needs to happen as well before you can truly get back to that vibrancy that you need to drive the vision of a company.
[00:05:51.19] Allison: That's so important too because entrepreneurs, and I know there's a lot of solo entrepreneurs, entrepreneurs that listen to this podcast and it's like, you do all the things, right, and it easily can end up feeling like that, right? Like so many things going on. How am I even supposed to get clear? And yeah, I mean, when you're trying to speak to everyone, you're speaking to no one, when your message is muddy, you can't resonate, connect, get in the minds of the clients that you want to serve and so important. So what else can we do with this? Like, okay, so now maybe if we're sitting here going, hmm, this sounds like me. What do I do?
[00:06:27.07] Aleya: There's all kinds of things that you can do. The first thing that you need to do is realize that you need to be vulnerable. This is the point where it's time to get real with yourself and you don't have to get real with anybody else yet, but you definitely need to get real with yourself, when you need to have a realization that you're not okay. I was talking to a client and we did a bioenergetic scan. I'm a bioenergetic business coach, which I use a system that uses your voice to scan your overall body and energy level, and then we make recommendations based upon it. And I scanned her and I was like, girl, are you okay, because this doesn't look ok, and she was like, well, no, I'm not okay. And I said, yeah, this is something that needs to be rectified right now, you're exhausted. I can tell you're burnt out; you're not sleeping, your brain is not functioning the way that it needs to function. And she said, yeah, I'm even having to fire clients because I don't have the capacity, the mental or emotional capacity to take them on. And I said, let's just clear this out and full stop, that you need to realize that that is a problem. And often when we're go getters type A, if you're an Enneagram three, like I am, you're like, there's not a problem, let's just keep going. And the very first thing is, there is a problem. It's not normal to struggle as an entrepreneur. It's accepted, but that's not how it's supposed to be. You're supposed to enjoy the journey. So once you've realized like, yeah, no, I'm not enjoying this journey, and in fact I want to sit down on the side of the road and cry, if that's where you're at then you need to start using the most immediate techniques in front of you to get yourself back together. There needs to be excavation that happens and replenishment. I already mentioned. Excavation happens with things like free form writing, where you write things out, you don't read it, you write, you keep your hand moving, you don't even really have your eyes open if you don't want to. The point is not that it's beautiful penmanship, the point is to give your unconscious voice a voice, because you've been denying it for so long and it's exhausted, and it needs to tell you that it's exhausted. And it probably doesn't like you very much right now. You rip it up, you burn it, do that a couple of times a week. There are also forgiveness exercises that you can do. One of my favorite is actually...All of these are super simple. They are things that you probably have all around you. Take a candle, light it...it's going to be right in front of you so don't get that heavily scented bath and body works candle that you're like, oh gosh, get something that you can have on a table right in front of you. And for like twenty minutes or so, you're going to light it, you're going to get into place, you're going to ask for surrounding of the lights, surrounding of protection, you're going to speak forgiveness into that candle. You be surprised on how much resentment that you hold onto especially if you've been through a lot recently. You're going to say things like, I forgive myself for judging myself, I forgive my mom, I forgive myself for judging my mom. I forgive that client, even though I don't like them...wait, wait, wait, no, I forgive that client, even though they were a dick, I forgive that client. It's got to sound something like that, I promise, because forgiveness is a journey, not a destination. So you're going to keep that forgiveness process going until you feel complete. And then the very last thing you'll say is, I forgive myself for forgetting that I'm divine. Do that a couple of times. That's the type of excavation work you need to do. And then the replenishment work you need to do is to remind yourself of who you are. Go back and read your client testimonials, go back and look. Look at old pictures from the nineties. And be like, girl, your eyebrows looks so much better now than they did then. Kudos to you for the little things, am I right? Like go back and remember your journey and where you are now versus where you were before, even if you feel like, well, right now I'm fat and I'm depressed and I'm ugly and I'm this. You're like, yeah, but you're still kicking. Look what you've been through. The old you wouldn't have been able to survive what you're going through right now. So you're still the strongest version of yourself that you have ever been, which means that more strength is on the horizon. So the reason why you do replenishment and excavation, I'm going to give you a bucket analogy. So say you have a bucket of nasty stuff, like nasty. I'm not going to tell you what your nasty is, it might be like, I don't know, I really don't like oysters. So maybe it's like a bucket of oysters for you. And I'm just like, Ugh. And it's like the oyster juice, not the shells, it's just nastiness in a bucket, it's warm. If you were to pour champagne into that bucket, all you would have is nasty champagne oyster juice, right? So you can't just pour good stuff into a nasty bucket. You have to dump the stuff out, the excavation, dump the stuff out of the nasty bucket. But then the bucket sits there empty. And any old thing can go in there. And if you are like most people and you don't have boundaries on what goes into your cup, then it just gets filled back with nasty, warm, oyster juice again. So instead you empty it, probably rinse it out, and then you bring the bucket there and you fill it up with insert champagne here, I like a good Veuve, maybe there's Perrier-Jouët, that's what you're pouring into the bucket. Now you have a bucket of champagne and who doesn't love a bucket of champagne. It's cold champagne, by the way. That's what the replenishment does. When you come from a champagne bucket kind of perspective, you're able to say, you know what? I don't like that, and I don't like you. And so we're not doing that anymore. Or I really do like this, and I've never been bold enough to step out and do this, but I'm going to do this now because I've got champagne bucket problems. And that means that I'm totally fine. And you're able to make bolder decisions. You're able to make the right, clearer messages. You're able to go after those clients that you didn't think that you could go after before because you are in full alignment and you're not exhausted or burned out any longer.
[00:12:48.10] Allison: Well, I mean, who doesn't love a champagne bucket. I love this analogy because to me it makes so much sense of like, you can't just keep layering stuff, you've to get rid of it, you've got to get clear. And you know, I've noticed over the course of my life, my career, the moments where I just have that calm and that peace and clarity of mind, I make the most progress in the shortest amount of time, because it's a clear path and it's not yukky oyster water, right. It's just not bogged down by all of that. So, no, I love that. So thank you for sharing that. And so, I love this because we talk about when this has happened, this is what we do, right. You've got to do all the things to clear it out and start fresh. But what are the signs that we should really look for? Or how should we understand if we're headed in that direction? Like, what do we do to stop it before it gets to that point?
[00:13:41.13] Aleya: If you wake up in the morning and you're planning your nap, that's a problem. If you're planning your nap at eight o'clock in the morning, that's a problem. If your cashflow is stalled, that's a problem. If you've plateaued in your business, if you can't sit down and for the life of you write a 10-year plan, now I'm not talking about like, there's no spreadsheet involved, literally like, what does my business look like in 10 years. Your vision is cut off, if you don't trust the people around you, so you're having control issues and you're not delegating, you're not able to let things go, that means that you're going to head to burn out and you probably are already like, well, embracing that good burnout monster. If you're not able to come up with a new idea, if you're not able to sit in front of a camera and create new content. I had a client that, before we started working together, I was working with her as her bioenergetic business coach. She hadn't created new content in six months. And then we started working together. We did some excavation, we dumped out our oyster water, poured in some champagne. And she's like, I've just have been creating for a week and a half, because she put on her red lipstick...she looks amazing in red lipstick...She's one of those women who I always aspire to be because her lipstick always matches her nails. So it's like, you know that classic look and she put on that red lipstick with those red nails and started creating content because she beat that burnout monster, because she realized that she was creatively blocked. If you feel maligned, if you feel like people are out to get you, if you feel like no one's thankful for you and you've slipped into a victim mentality, you're on your way to burn out or you're already there. If you have problems saying thank you, if you have problems expressing gratitude, because you don't feel like there's enough to go around, if you have problems sharing, if you have problems giving credit to other people, those are all signs that something is wrong. This is not the homeostasis, the balanced way of living, these are not champagne bucket issues, you've got oyster juice. So, when you see that, the biggest thing that you can do is become the own observer of your life and constantly live in a state of awareness, so you're like, wait a minute, that's not right...I shouldn't be...I took two naps today and I slept eight hours last night and I hate everybody. That's not normal. I don't want to live like that. What do I need to do? Have someone that you can pick up and call, have a book that you can pick up a read, have a movie that you can pick up and watch, do something that snaps you out of it. Actually, I do have a good technique for this. It's called a WOOP plan, W-O-O-P, but who wants to say whoop? I mean, that sounds like whoop, whoop. No one wants to say it like that. So we're going to say it's a WOOP plan. You have your wish, you have your outcome, you have your plan to get there and you have your objective, your outcome, and your plan to get there. So when you think of like, well, what do I really want? Okay. Now, how do I turn that into a tangible goal? And what are the things that are going to get in the way? And I'm sorry, it's wish, objective, obstacles, plan. So what are the obstacles that are going to get in the way of me getting that plan? Things happen. You already know, like, if you've been around for a minute, that things will happen. So as opposed to being reactive to it and falling into depression and burnout, make a plan in advance, you know that you're not going to like every client. So what are you going to do when that next client comes to you, and you're like, you suck, I don't want to work with you at all? So I already have a plan in place. When that happens to me, I know my desire is to only work with clients who spark joy with me. So the obstacles that are going to get in the way are clients that suck. So my plan is that I always have an out in my contracts, I have a language templated email already written out that exits me out of that agreement when it's no longer serving me, I've informed my team, my whole team is trained on what to look for. These are the signs of a client that will drive us crazy, if you see these, phone a friend. So you've made that plan in advance and that helps you remove some of that stress. So it's little tools and techniques like the WOOP plan and other things that allow you to stay observant and aware inside of your own life.
[00:18:16.20] Allison: I'm going to be WOOP-ing all over the place here. This is great. I love this. I love a good acronym, right?
[00:18:25.19] Aleya: So I'm sorry, it took me a second to get the letters in the right place, but you got it now.
Allison: Did you know you have a story within you? Each of us do. My next question though is, are you confident enough to tell it either. Hey there, it's Allison and I've been teaching people how to tell their stories for the last decade, but for so many people, the thought of sharing brings a lot of fear and overwhelm, and for a lot of folks they'd rather just run away and hide, but that has to change, right? If you don't tell people what you do, how are you supposed to serve? That's exactly why I designed Your Story Is Your Superpower. It's the exact purpose to give you a framework that will build your confidence, that will allow you to have a higher impact by the words you're sharing, and the structure that you're using to tell your story. And hopefully it'll monetise your message as well. This formula has been used on my clients for over a decade and I use it as well every time I'm given the opportunity to share my story, and it's a really easy go to way to organise your thoughts, keep your audience engaged. So I hope you'll consider signing up for Your Story Is Your Superpower. I can't wait to help you. Each lesson there is a video from me, as well as a workbook to complete and by the end, you'll have an awesome framework that you can use each and every time. So I hope you check it out and join us. Your Story Is Your Superpower. So go to yoursuperpowerstory.com for more information. And I hope to see you in the course.
[00:19:49.01] Allison: I think, acknowledging the obstacles in advance, it removes the power from it. And it allows us to move through it because a lot of the times the obstacles are what we think are going to be the obstacles or the fears or whatever it is, they prevent us from even starting in the first place or from growing or scaling or thinking bigger, dreaming, bigger, doing what we really want. So I love that. Acknowledge it, know how you're going to handle it and then keep going.
[00:20:13.19] Aleya: Keep on track and adjust your crown and keep on ruling.
[00:20:16.22] Allison: Yes, I love a good crown adjustment. Okay, good. So then you also talk about emotional and professional struggles and how they can unlock your potential, right? You're all about helping people really level up. And I mean, this whole bio energetic coaching is like fascinating to me. So how do you get people... I mean, we've talked a lot about like what to do when there's problems, but how do you get people to just rise up and continue to unlock their own potential.
[00:20:41.24] Aleya: Right. A lot of that is motivation. So you have to have a goal and a why that actually matters to you. The why is not your revenue goal. It's not. The why will sound more along the lines of leaving a legacy for your children or having children. So that's been a why that's spurned me for a while. And it's like, I'm finally getting to a point where I'm like, okay, I'm almost there because I had goals, and I was like, I'm reaching these goals before we have kids, because I don't want to have kids like a crazy lady. So that's been a why that actually will keep me moving forward. Another why is getting kids-oriented, you can tell where my head is, where it's like, I want to raise nice humans...I don't want to...I love my parents and we've already forgiven them in a candle. However, some of the things they did were just not right. So I don't want to do that to my kids. So how do I fix myself and learn the tools that pass to them for emotional and energetic management that I didn't have the benefit of having when I was growing up. Right. Your why can even be just straight up leaving the job and that hustle life. I don't know when hustle culture started, I don't know who started it, but if I find that chick, we are going to have a conversation because it's not okay. Hustle culture is not okay. People are like, I've got a side hustle, I've got this, I've got that. All that sounds to me is that you're broke and busy. I don't want to be either one of those things. I want to be paid and playing out in the sun. That's what my goals are. So if you are stuck in this hustle and you're not able to have that freedom, maybe freedom is your why. I'm not going to tell you my exact email passwords, but most of them involve the word freedom, because when I started, I was in a nine to five, I was an executive and I was a marketing executive, and I was like, this is great, the money, great. And let me tell you about pay checks. They come every two weeks and they're beautiful. If you're still getting your pay check and you are hustling before you leave, just kiss it one time, just kiss that good pay check, because that's not what entrepreneur life is like. I loved it. I loved getting those pay checks, but I had those golden handcuffs and I was not free. So I made sure that every time I had to type in a password, I was reminding myself of my why. That why will keep you motivated, and until I got freedom I actually got laid off. So, it was fear and freedom because I was like, I had all these things I wanted to do before I got my freedom. Well, that didn't happen, but I got it afterwards, after they threw a little bit of a crucible moment, but you end up feeling what you want to feel if you keep your eyes on it. Another thing that I like, is I have this app, this manifestation app. And inside of it, you can put your affirmations and it tracks your vision board, a digital vision board, and it tracks your progress. So you create a habit of pulling yourself into your why every single day and anchoring down within you, and changing your inner talk, and changing your mentality so that there's no other option. It's more like, well, of course, I'm going to hit seven figures, I've been telling myself I'm going to do that for three months now, out loud. So what else would I be doing right now? And that's what you want as opposed to, well, maybe I'll get it, or I don't know if I deserve that money, which is what a lot of us deal with, right? Are we worthy of success? Are we worthy of freedom? Are we worthy of kids? Whatever it is, are we worthy of it? Yes, you are. So, I don't know you, you don't know me, I know one thing about you though. You are 1000% worthy of every single dream you ever want to accomplish or attain. So once you anchor that within yourself, your why becomes your way and there's no other way to accomplish your goals.
[00:24:56.01] Allison: Well, I love that. So thank you. I agree. When your why is...really, when you're very focused on that it can light that fuel or it can be that fuel, it can light that fire. It can keep you going. It helps keep you centred, it helps keep your eye on why you're doing all of this, right? Like it's just...I think sometimes people do focus on that revenue goal. And it's more so what...okay, yeah, the revenue will help get you some of these things, it'll give you that freedom and it'll give you that lifestyle and it will give you all these other things, but it's also kind of superficial when it's just a money goal, right? Like it's got to be connected to something else. So Okay, Aleya, well, this is one of the favorite questions to ask all of our guests. So obviously you've got your act together, you know what you're doing, and you're telling a whole bunch of people how to do it too, but who do you subscribe to, or what book do you recommend or podcast or influencer? Where should we go or subscribe or listen to something or someone that you just really respect and admire.
[00:25:55.21] Aleya: I have a couple. So I'm going to say them real quick. One is, Building a StoryBrand by Donald Miller, I'm a StoryBrand certified guide. And I love that book. I loved it so much that I flew to Tennessee, spent $10,000 and became certified. It's the framework for which we write all of our copy. And when I'm dealing with people and clients, we get their full transformation from their whole life through that framework. Another one that I would recommend as a podcast is by Alea Lovely called the Spiritual Shit Podcast which I love. I also love her name. I wish she pronounced it like mine, Aleya, but you know...
00:26:38.25] Allison: Oh my gosh, that's awesome.
[00:26:43.02] Aleya: And then there's also...it's another book by Donald Miller, but it's a book/video series called Business Made Simple, and so you buy the book and then you are also really buying a daily video. And why I'm recommending this is that a lot of entrepreneurs don't actually know how to run a business. You just are really good at what you do. So you need to learn how to run a business so that you can build a strong foundation so you can make money. And the last one I promise, the last one is called Built to Sell. If you are a service-based business and you're running like a service-based business as opposed to a product-based business, you are actually not as profitable as you think you are. And you don't actually have the level of intellectual property that you would need to eventually sell or to scale your business. So Built To Sell would be another recommendation and that's it. I'm out. I promise.
[00:27:36.21] Allison: No problem, all done, but that was awesome. Okay. So thank you for those recommendations. Now, if somebody's listening and they're loving your energy as much as I am, how should they find you, follow you, work with you? Give me all the details.
[00:27:51.28] Aleya: So you can find me on Instagram @aleyaharris, and you can also go on Instagram to follow me and my beautiful magnanimous team at Flourishmarketing.co. You can also see all of our services and schedule a call to talk them through at Flourishmarketing.co, not.com, .co. And we'll love to see you there. Plus we have quizzes and guides and stuff.
[00:28:16.29] Allison: Oh, I love a good quiz and guide. So, awesome. Okay, well, thank you Aleya so much for being on the show today. I have loved every second of our time together.
[00:28:26.07] Aleya: Thank you for having me.
[00:28:27.20] Allison: Well, I hope you loved today's episode. And if you did, please go over to your favorite podcasting platform, and leave us a review. Also, screenshot this episode and share it with your friends on social. And don't forget to tag @Allisonwalshconsulting on Instagram to be entered in this week's giveaway. Remember, I believe in you 1000%, and my goal is that you do too. Until next time, take care, be well and keep chasing your dreams.