Did you know there are over 2,000,000 podcasts? It’s one of the best ways to get in front of your ideal clients and build your beautiful brand and influence! Since launching my first podcast in 2020, it's generated incredible leads for my business, connected me with awesome ideal clients and significantly increased the revenue coming into my agency. It's also been a TON of fun and I've absolutely LOVED connecting with so many amazing guests. There are quite a few things I wish I would've known before I started podcasting, so I wanted to create a helpful list for you so you can be a podcasting queen from the get-go!
Whether you’re thinking about starting a podcast, or if you’re wanting to boost your brand, influence, and opportunities by being a guest on other people’s shows, there are a few things you can do right now to make you stand out from rest. I've included a list below and also made a helpful checklist for you to download.
Whether you’re starting your own show or sharing your advice and story on other’s shows, the first thing you need to do is get clear on who or what you’re trying to attract. Who are your ideal clients and what are they listening to? Make sure you're crystal clear so you’re not wasting your time and energy. I've created a helpful workbook that you can download here to help you target your audience 🙌🏼.
Once you know who you're targeting, it's time to get clear on your story and get comfortable sharing it! Whether you are a host in the making or looking to be a guest, you MUST know how to share who you are, what you do and why the audience should keep listening. If you need any assistance with learning how to share your story with confidence and ease, check out this quick training.
USE THE RIGHT PODCAST EQUIPMENT
The next consideration is your equipment. I can’t stress this enough. I skimped early in my podcasting career and it’s definitely something I regret! The sound quality is significantly improved when you invest in a great microphone. You don’t have to go overboard, and I promise, it’s worth every penny. Put it up on the top of the list next to a solid internet connection because you’ll sound better and more professional with every word you say.
The first mic I used was the Blue Yeti and now I have a Shure mic and LOVE it! I also highly recommend a mic stand so that the mic is not on the desk or table that your computer is on. I talk with my hands and noticed that any time I then put them back on my desk, the mic was picking up the sound. I leave mine all set up on a small table next to my desk and love the retractable arm feature that I can move in and out as needed.
I also use a few tools to help reduce noise and boost clarity. The Cloudlifter bundle with mic cords and the Scarlett Solo are a perfect addition to your podcasting tools that will ensure that all audio is crisp, clear, and professional.
If you’re concerned about the mic picking up any audio echo, you’ll also want headphones to mitigate that issue. There is a wide range of headphones available, so feel free to splurge!
Nowadays a lot of podcasters are also repurposing the video that is captured via zoom, so I would operate under the assumption that some visual component will show up elsewhere. A lot of times the episodes are ending up on Youtube or IGTV. If this is something you’re considering doing for your own show or you think might be a possibility for the shows you want to be on, do yourself a favor and buy a ring light.
There really is NO better way to make yourself look better on camera than with great lighting. The other option is to find a place in your home or office that is by a window. You will need to place your computer in front of you as you FACE the window to let the natural light hit your face. Do not sit with your back to the window as you will have shadows. I’d still consider ordering a ring light kit though just in case you won’t always have great natural lighting. Plus, this kit comes with an attachment for your phone which means your phone pics, videos, reels, and lives will look AMAZING too!
EDIT & UPLOAD YOUR PODCAST LIKE A PRO
If you’ll be editing your show and want to edit the video + the audio at the same time, I recommend Camtasia or Descript! I have used these since the beginning and once the video version is done, I export audio only to be uploaded into my podcasting platform. I then create a duplicate file and chop up the episode into mini clips that I can use for social promotion.
Show notes and transcripts are also necessary, especially if you're focused on SEO. You can use services like Rev.com which costs about $1/minute to transcribe an episode. The other option is to use the transcription function in Descript (just another reason why I LOVE this platform). It's awesome because it’s easy to make the minor tweaks that you’ll need to with a raw transcription file because it plays the audio as you go. It’s also easy to grab the time stamps for your “memorable moments” or quotes from the show to use on social. It saves me a bunch of time and money! They are constantly improving the platform and have also rolled out additional tools for video editing and podcasting! Check it out!
Once your episode is edited, you'll need to upload it to your hosting platform of choice. Pretty much all of them distribute your show to all of the major platforms automatically once you've completed set up. I've used Simplecast for both of my shows and appreciate the insight I get from the show analytics. Regardless of platform, make sure you are consistent so your audience knows when to expect your next episode!