It's time to give yourself permission to promote!


As a podcast host, it's always so inspiring when a guest has an encouraging message and great energy on the show! I really enjoyed this interview with international business and visibility strategist, Rebecca Cafiero!


Rebecca, also a TEDx speaker, top-ranked podcast host, best-selling author, CEO, and Founder of the Pitch Club, helps female entrepreneurs increase their credibility, visibility, and profitability in business. She is passionate about helping women ensure they are seen, heard, and valued as experts in their field. Her amazing tips have been featured in NBC News, ABC News, and publications including Forbes, Reader’s Digest, and Women’s Health, to name but a few. Her bestselling book, Becoming You, is a guide for women who are tired of the never-ending to-do lists, empty milestones of achievements or constant searching for the key to their happiness. She believes women need to stop buying into the beliefs that doing more will make them happier or more fulfilled.

In this episode, we cover:

➡️ How to step into your genius and own your magic

➡️ How to achieve the confidence that allows you to create boundaries

➡️ How women can put a megaphone to their message

➡️ How to feel good about putting yourself out there



Memorable Moments:

[00:05:39.06] We really help women put a megaphone to their message. We help them with their visibility, their credibility, and profitability. And I like to call it the expert triangle. The credibility is the trust, it's the authority, it's the expertise or the visibility as the audience, right, so that we can grow our customer base. It's being seen by new eyes. Sometimes that visibility is also even being more visible to our current audience. And then of course the profitability.


[00:10:37.04] I call it permission to promote, and I find this holds so many women back, but the idea of permission to promote is that it's this idea of stepping into our genius and owning our magic. And one thing I found is most women that I know that aren't successful in their business, it's typically the reason.


[00:18:54.13] And when you have that confidence it allows you to create boundaries. It allows you to not discount your value. It allows you to not take on the client because you're not in desperation mode, that isn't really a fit.


[00:19:59.20] But it's this idea that there are four zones. There's our zone of incompetence, competence, excellence, and genius.


[00:25:23.12] There's one other, you could add, automate, delegate, delete, and it's looking at, okay, what can I automate? So things like social media, right? You can automate those. You can automate using Calendly. So you're not going back and forth on booking times. And then delegate is really the thing saying, like, what am I incredible at that also brings me joy, right. That I create the biggest impact, that I'm not replaceable. So, for me, that's speaking, training, and coaching, almost anything else.


Follow Rebecca:

https://www.instagram.com/rebeccacafiero/

https://www.rebeccacafiero.com


Connect with Allison: https://www.instagram.com/allisonwalsh


Ready to jump start your goals for Q4? Click here

 

Love the episode? Read the full transcript here:

Rebecca: The other thing though, I call it permission to promote, and I find this holds so many women back, but the idea of permission to promote is that it's this idea of stepping into our genius and owning our magic. And one thing I found is most women that I know that aren't successful in their business, it's typically the reason, it's not the money, the time, or the resources.


[00:00:26.01] Hello there. Welcome to the, She Believes She Could podcast. I'm your host Allison Walsh. I am so glad you're here. I'm a corporate exec, entrepreneur coach and mom of three, who is obsessed with all things related to mindset, goal setting, and levelling up your personal brand. So you can go after opportunities that you never even thought possible. I live by the philosophy that the whole point of being alive is to evolve into the complete person you were intended to be. And I created this podcast to motivate and inspire you and give you actionable tips and advice for you to use as you chase and accomplish your goals. I've also had the chance to build an incredible network of successful leaders, entrepreneurs, impact makers, and world changers, who will also be sharing knowledge and words of wisdom with you. Remember no dream is too big if it's matched with ambition and action. Most importantly, I believe in you 1000%. And my goal is that you do too. So sit back, relax, and grab your favorite note taking device because it's time to fill up your mind and soul with positive vibes and advice to help you achieve your dreams. Now let's get to work.


[00:01:30.04] I am so excited about today's guest, Rebecca Cafiero is absolutely incredible. We connected via Instagram and I can tell you right now, I feel like I have a soul sister on the other side of the country now, and she is amazing. She's a visibility strategist. She's a TEDx speaker, a top ranked podcast host, a best-selling author, and a mother of two. As the founder and CEO of the pitch club she has worked with hundreds of female entrepreneurs to increase their credibility, visibility, and profitability in their business. You know I am a huge fan of that. Prior to becoming an entrepreneur she spent 13 years in corporate America, leading sales, and marketing teams. She's a frequent speaker on online business strategy, creating credibility, visibility, and productivity and personal optimization. As a sought-after media source, Rebecca's tips have been featured in NBC news, ABC news and publications, including Forbes, Reader's Digest, Women's Health, US News and World Report, and more. She's passionate about helping female entrepreneurs be seen and heard and valued as an expert in their field. Her best-selling book, Becoming You, is a guide for women who are tired of the never-ending to-do lists, empty milestones of achievements or constant searching for the keys to happiness. It's time to stop buying into the beliefs that we need to have more and do more in order to be happy, fulfilled, or be enough. Rebecca's second book, Pivot With Purpose was released in June 2021, hitting bestseller in eight categories. In this collaborative book of essays, compiled by Rebecca, she recounts the heartfelt experiences, insights, and lessons that 18 women of unique walks of life shared during one deeply challenging and bonding experience, launching, scaling, and managing their small businesses during a global pandemic. Well, without further ado, I can't wait for you to meet Rebecca and I hope you enjoy our conversation as much as I did. Okay, well, awesome. Well, thank you so much, Rebecca for being on the show today. Would you mind introducing yourself to our audience?


[00:03:29.19] Rebecca: Yes, my name's Rebecca Cafiero. I was born and raised in a small town in Oregon. I grew up very much a farm girl. And now I live in a very different reality in Silicon Valley. I like to say that my roots were probably more closer to Laura Ingalls Wilder, Little House in the Prairie than what I live now. I got to cut my teeth in writing and studied journalism in college, worked at a daily paper and loved it. I loved writing. I love telling a story, but I learned at a pretty young age that journalism unfortunately, was not paying the bills. And I didn't think I needed to have a full-time bartending job to support my journalism career. So I ended up going into real estate at a young age right out of college in the corporate sector and doing really well there. And this is a long answer to a question, but I remember sitting down at 26, I hired my first life coach, and this was long before this was cool, this was years ago. And she asked me about my future and I spent probably 15 minutes on this long diatribe about going up the corporate ladder, and I was going to be the number one salesperson, and then I was going to be in management soon and basically how I would take over the entire company and industry by 40. And it all sounded so good. And then she said, well, what do you really want? But I remember just taking a breath when I think about that, but I just...Bursting into tears and realizing that everything that I just had described was, again, what sounded really good on paper, but I was this three-dimensional human being.

And I would love to say that that would begin my entrepreneurial journey, but it took me another nine years to figure out what I wanted to be when I grew up. And that's when I left. I left sales and marketing job now seven years ago, which I can't believe. And it was a very scary thing that no one understood. And I began this very twisty road of entrepreneurship.


[00:05:21.20] Allison: And now you've grown this beautiful business and you've had so much success and you help so many other people really shine a light on who they are, what they do and the beautiful message that they can share with the world. So would you mind sharing a little bit more about your business now and who you're helping?


[00:05:39.06] Rebecca: Yes. And the ironic thing, and I don't know if when we were chatting that I shared this with you, but the Pitch Club, which is what...I mean, I don't want to say I run...the Pitch Club was like my obsession. Also to my child, it's my, or my two children, it's my third baby, actually was born during the pandemic and so it's a very new thing, but that's a Testament to what happens when you get into alignment and flow. But I had been doing executive leadership coaching at different types of business strategy. And I had been doing branding retreats, physical retreats, which fortunately, my old partner and I decided to put a pause to in January of 2020. And what perfect timing, but what we do now, in the Pitch Club, the idea I started was because when I was becoming...when I was early in my entrepreneurial journey and I'd left that kind of corporate bubble, I really realized very quickly that while I knew I had skills, I knew I could get my client's transformation, but I had no credibility because I was new in my field. And most people were like, you left this job to do what? And the credibility that I had had there and the skill didn't necessarily obviously transfer over. So at the Pitch Club we do a few different things, but we really help women put a megaphone to their message. We help them with their visibility, their credibility, and profitability. And I like to call it the expert triangle. And it's that...the credibility is the trust, it's the authority, it's the expertise or the visibility as the audience, right, so that we can grow our customer base. It's being seen by new eyes. Sometimes that visibility is also even being more visible to our current audience. And then of course the profitability, because say, don't go out and get PR to get PR. It should be intentional, it should be strategic, it should support your business goals. And when you really focus on those three, I think a few things happen when you go out and you pitch yourself to a press or you pitch yourself to be on a podcast, or you write a book. Any of those things, you have to step into your genius. You have to raise your hand and say, I'm not going to wait for opportunity, I'm going to pull my seat up to the table. And what that does is, is not only create conflict, because you're putting yourself out there, you're growing that grit muscle, but it also really crystallizes your message. And I think that's something I see that so many entrepreneurs struggle with is, they want to be for everyone instead of really getting clear on what is that marriage of my experience, my passions, and my uniqueness.


[00:08:10.29] Allison: I heard someone say the other day that there's just not enough time in 2021 to accomplish their goals. And I said, no, ma'am, that is incorrect. So as you know, I am a huge fan of 90-day sprints to accomplish your personal brand and business goals. And last year I launched Get More in Q4, in the last 90 days of the year and was able to help amazing clients make massive action happen for themselves and those goals that have been sitting on their list for years in some instances, and it was the coolest thing to be a part of and to see so many women realize their own potential and start this year off with so much amazing momentum, that's carried them throughout this entire year. I am excited to reopen this package for motivated ambitious women who have goals on their lists related to their personal brand or scaling their business. And I cannot wait to get started with Get More in Q4. So go to allisonwalshconsulting.com/more, and you can read all about this package. It comes with weekly one-on-one sessions, ongoing coaching in between sessions, via email and voice memos. I am here to support you and run this race as fast as you do because I want to see you accomplish your goals, and I want to make sure that you set yourself up for abundant success in 2022. So go to allisonwalshconsulting.com/more, check out the information, apply to see if you're a good fit. We'll jump on a call. We'll talk about your goals and dreams and what we can do to execute and make them happen.

And at the end of the day, I believe in you 1000%. And my goal is that you do too. So let's do this for you. You deserve this. You're capable of so much, if you set your mind to it, you commit to it and you take daily action steps to get yourself there. And I can't wait to run this race with you. I'll talk to you soon. allisonwalshconsulting.com/more. Now back to the show.


[00:10:06.13] And you helped a lot of people do this now, and you've done it for yourself too, which I love. You really started putting yourself out there and getting opportunities, getting press, getting media. So many people right, are so...I don't know if it's self-conscious or it's self-doubt or it's like, who am I to think of myself as an expert, but a lot of times people just don't even try because they don't think it's possible for themselves. But what else are you seeing? What are reasons why maybe women especially aren't really raising their hands.


[00:10:37.04] Rebecca: Yes. So one of my favorite things ever is because a lot of people think that, well, I can't get that because I don't have the experience or I don't have the strategy or the time or the money. Well, there's a truth to that because traditionally, when we've looked at things like PR or writing books, we've really looked at that as something that we need a significant amount of money, a significant amount of help, there's been gatekeepers. But the amazing thing about this modern age that we're living in is everything is so much more accessible, but not necessarily...People don't necessarily know that they don't understand that you can go out and do these things. And so that's part of my mission, is to reverse engineer what I've done and show female entrepreneurs, especially that you can go out there and it's not only is it attainable, but actually most reporters, and podcasters actually love hearing from the person that actually holds the message, that actually has that experience. And the other thing though, I call it permission to promote, and I find this hold so many women back, but the idea of permission to promote, is that it's this idea of stepping into our genius and owning our magic. And one thing I found is most women that I know that aren't successful in their business, it's typically the reason. It's not the money, the time, or the resources, but first we have to define promotion and that's like furthering the success of something or supporting it or actively encouraging it. And I think abstractly, we all want to do that, we want to support our business, we want to increase our income and our impact, but as women we've often been told, you need to be nice, you need to be...head down, work hard, good things to come to those who wait, all of these things that are not true in business. My husband is a founder and a start-up and you don't wait when you're going out and raising venture capital. You don't wait for someone to find you. You have to go out there and you have to hustle. And I mean, watching him has really been incredible for me the last few years, because you have to do something with like everything against you and when you're out there as entrepreneurs, everything isn't against us. There's actually so much opportunity, there's so many people out there that are looking for whatever we do for people in their health, their happiness, their business. But we also have to realize that we are not our business, and often I think we get really confused that we are a business and that's why we're not putting ourselves out there, that's why we're not being confident when we're on a consult call or in a closing conversation. We need to realize that we are our brand, we are who we are and our business is what we do. And we are the human being that's breathing life into it. And if we really believe in the value that this business, that what we do has, why wouldn't we give it every opportunity to grow. So, as a mom, like I know you are, if you think about your business, like a baby, it's just pure potential, it needs work and handholding and advocacy. What would you not do to help your child be successful, to get the resources they need? And if you think about it that way and we realize that it's not just our responsibility, but it's our privilege to grow our business, that it really helps to separate ourselves and our ego and our insecurities from our success in business.


[00:13:48.21] Allison: And that's such good advice too. And I think, we were chatting about this before the interview and talking about like, if you don't tell people, they don't know, right. You can't hide under a rock.

You can't pretend like, okay, now I've put all this time, energy, and effort into creating whatever it is in my business, whether it's a service, a product, whatever it is, if you don't tell people how are they ever going to be able to benefit from what you've done? And it's that shift in mindset, and I know you love Tony Robbins too just like I do, and Dean Graziosi and that whole crew, they really talk about it. If you don't do this, it's a disservice, right? Like it's that shift in mindset from like, don't feel bad about putting yourself out there. Don't feel bad about promoting what it is that you do, feel bad if you don't.


[00:14:36.22] Rebecca: You gave me chills when you said that. And I think, when I see female entrepreneurs that are really not there yet, they don't have that confidence, there's a few things that could be the reason. One is just that they haven't gone out and got proof of concept, because when you go and get proof of concept and you have those people that you've impacted and you've got the text messages or the messages or the testimonials of how you have massively impacted someone you know what it feels like, and you know that person you're talking to deserves to experience that. But the other thing is it's if you're not really sure, if you're lukewarm on the impact of the transformation that you deliver, then you probably haven't actually got to the magic that you own, that you haven't tapped in deep enough or dove deep enough, you haven't niched enough because you might be too general. And I know even two years ago, that's where I was. I was at a point where I was doing fine, from the outside, I think people thought that I was successful. And I was making money and I was definitely helping people, but it wasn't in that alliance data flow that I think I've now found, and I can offer some ways of how I think it's possible to tap into that. But now I get on calls and it's like every single call is like the best call I would have had two or three years ago. Every single call, I know that my client's going to say words like ingenious or like I'm so clear or, oh my goodness, I am so excited because of what they now believe is possible in their life.


[00:16:02.16] Allison: Well, and I love how, when you are in true alignment and you do niche down and you're not trying to be everything to everyone, you can make such an incredible impact on those that you serve, because you are truly immersed in like what they need, how can you serve, what can you do, what can you deliver. And then it's like you exceed their expectations and yours and you're just getting better and better and better at it.


[00:16:24.25] Rebecca: A hundred percent. And I love to talk about the business side, and I think there's such a heart and soul side, there's our heart why of doing business and then there's the business why of what we want to accomplish. But one thing that I talk about often with my clients, we do business coaching and strategy, is acquisition versus retention, and that's such a cold term, or those terms are so cold, but I think so many entrepreneurs out there, they're so excited to get the client and they're not focusing on the retention and if you actually focus 50% or more on their retention, a few things happen. When I started serving my clients and asking them not just...I'm not sure of the results, but really, how are you feeling, what do you love that we're doing, what would you like to see? When I started doing that, it completely changed my business and really, almost everything I brought out now, new products, new offerings are because after serving my clients really well, they gave me the next step or the next iteration and when you are in that place, one, you create customers for life. You create incredible loyalty, you create raving fans, you create a referral network, but I think that anybody out there, even if you're brand new in business, focus on that retention, focus on delighting your customers and being obsessed with them. You really have to. And I think that if you're not obsessed with your customers, then you aren't really working with your ideal client.


[00:17:49.18] Allison: Yeah, and it's that ideal client piece too. I see so many people skip that, or they go surface level. It's very generic, very basic. And it's like, no, go deeper, go deeper, go deeper because if you can really narrow it down and niche down it's unbelievable what you can attract. And then you enjoy what you're doing too, because you know it, it's crystal clear. You know what their pain points are, you know how to serve, you know what their next level problem is, or next issue that you can help them with, or next dream that they have, that you can help them accomplish. And it's such a beautiful experience. So I love that.


[00:18:26.13] Rebecca: And they're excited about it and when you are so excited to show up and serve your clients, they can feel it. I get off calls and I'm like I cannot believe that I earn what I earn to do something that is so fun, but also, I absolutely am a hundred percent confident in the impact I deliver.


[00:18:44.12] Allison: And that confidence is that a muscle essentially, right. Like in everything that we do, so that's a whole other podcast episode.


[00:18:54.13] Rebecca: And when you have that confidence it allows you to create boundaries. It allows you to not discount your value. It allows you to not take on the client because you're not in desperation mode, that isn't really a fit. And if you take on a client that you're not going to be able to serve to your highest level, then you're doing a disservice to you and to them, because I always say, a bad client...I mean, a bad client is someone that doesn't light you up, someone that you can help, but not maybe into a designer genius, that person will take five times the energy away from you that a good client will give you.


[00:19:22.18] Allison: Yeah, and I know when you have a good client or when you're really working with that type of clientele, you're so excited to get on the phone, whereas, or on Zoom or in person or however you're working with them, when they're not, it's like, oh my gosh, why am I doing this. So then you end up beating yourself up. You're like, what did I do this for? This is not worth it. But we talked about briefly before we got on the actual recording for this show about zone of excellence versus zone of genius. And just because you're really good at something doesn't necessarily mean that that's where you're going to really step out and shine bright.

So would you mind just sharing a little bit more about the difference for the audience.


[00:19:59.20] Rebecca: Yes, and this is not my concept. I remember reading this in a book called The Big Leap, Gay Hendricks. And then there's a second book called The Joy Of Genius. And I read this probably four years ago and I remember I read it, and then I told my husband to listen to the audio in the car on a kind of road trip. But it's this idea that there's four zones. There's our zone of incompetence, competence, excellence, and genius. And the zone of incompetence is probably the things we're not doing, because we don't want to do them, we don't enjoy them or really bad at them. I mean, I would say the only thing I enjoy that's in my zone of incompetence is maybe singing. I love karaoke. I am not talented. I am not even proficient. And then there's our zone of competence and this is the zone of things that we're fine doing. So this for me would be like laundry. Like I'm fine at it. I definitely am not excellent. In the business world, this is things like for me, it'd be like Canva graphic design, or, I would say anything related to my bookkeeping or the back end of like a website would be some kind of incompetence, but it's a things that we're probably as an entrepreneur, we're doing ourselves, it's taken us a lot of time, we're getting an okay result, it's the first thing that we should delegate out or hire out for. But the most dangerous known is the zone of excellence, because that is the zone that we're probably very good at something, in fact, we could even be skilled, excellent. We get great results. People will probably commend us on our results or our skill, and we can create impact. However, It's not our true genius. And the genius zone is where your creativity is. It's where your fun is, it's where the real impact, the ideas, getting the creativity, the money, those are all there. And so I look back at my corporate career and I was in my zone of excellence for more than a decade. I mean, I was incredible at sales. I enjoyed it. I mean, a lot of my job, I enjoy, there were many times that I cried because of the stress, because of the different things. And don’t want to talk negatively because I learned so many incredible things and I also, still some of my absolute best friends in the world, I met at my job, but what I thought about doing what I was doing for the next 20 years, it gave me massive anxiety. And at the time I couldn't see a way out. So that was the zone of excellence. And again, for entrepreneurs, this might be, if you're a coach listening to this, this might be...I actually started a bit of health coaching, I've always been obsessed with health. I don't think you could like Tony Robins without enjoying health. My husband is a three-time cancer survivor and I actually lost my boyfriend before my husband to cancer. And so after having those experiences, I was so obsessed with health that I started out...I actually left my job and started doing health coaching and it was health and life. And I really had stepped away from more of the strategy and the things I actually loved in corporate America. But what I realized is I was so clear on health, because of what I've gone through, that I didn't want to talk to people about why they were or were not eating what they should. I wanted to tell them what to do. And I got very frustrated when they wouldn't listen. Could I write out a plan for someone or tell them how to detox their life? Sure. It was the zone of excellence, but at the end of the day, it didn't fulfil me. It didn't light me up and it would bring me stress because I'm like, why aren't they listening? Like, this doesn't make sense. And now when I finally tapped in and actually, to share a little bit about how I got in entrepreneurship to where I am, is I started working with nutritionists, chiropractors, trainers, people in the wellness industry that I shared their passion for wanting to help people, but I also realized they were really typically poor at marketing themselves. And then it started getting fun. And I started to realize...because I've always told myself I'm not a creative person, like my mom, she made her ornaments and she sewed our clothes and she was super creative and I'm like, oh, I'm not creative. I'm not. I'm a pretty good dancer because I cheer leaded and there's a few things...I like ballroom, but I'm very technical, it's not natural. I always got there by hard work. And I started realizing business strategy and content creation is actually my form of creativity. And when I started to not only give myself permission, but really to realize that, and I started to dive more there and then I started to automate, delegate, and delete everything that wasn't, even the things I could do well, and I also hired...that's the other thing too, to say, this is what I'm going to focus on and anything else I'm going to invest that early money and reinvest it. If you look at start-ups. Start-ups are not judged on how profitable they are for years. I told my husband that I'm going to reinvest everything this first year and not probably pay myself. Fortunately we did well enough that I got to pay myself, but I just had that, that mindset, which I think often entrepreneurs are like, they make money and they're instantly paying themselves instead of reinvesting back into their systems and into people, into real assets. And everything changed.


[00:24:57.21] Allison: Yeah, you can go farther and faster if you delegate and you don't take on the things that you shouldn't be taking on. Think about how much we get in our own ways, just by taking on tasks that we can do, but we shouldn't be doing, because if we take that time and we put it into something else, you're going to see the results magnifies so significantly. And that's such valuable advice, and I hope everybody that's listening is going to...what did you say? You're going to delete, delegate and...


[00:25:23.12] Rebecca: Yes, and there's one other, you could add, is swap, but automate, delegate, delete, and it's looking at, okay, what can I automate? So things like social media, right? You can automate those. You can automate using Calendly. So you're not going back and forth on booking times. And then delegate is really the thing saying, like, what am I incredible at that also brings me joy, right. That I create the biggest impact, that I'm not replaceable. So, for me, that's speaking, training, and coaching, almost anything else, even...I love to write and so I will write, but then I have someone that actually takes it all, like a copywriter, and puts in the call to action in the right places. And actually does the email marketing. Could I do it? Sure. I could figure it out, but that's, again, that's not my zone of genius, so I don't want to say I'm a hundred percent in my zone of genius, but I looked a year, a year ago when I was first hiring, actually a year and a half ago, when I was bringing on my, at the time integrator, who grew into my director of operations. And we sat down and we really got clear on like all the things she was genius at and all the things I was genius. And the ironic thing is we're very complimentary. Hers genius is where I'm excellent and vice versa. And I said, these are all the things I want to take off my plate because right now I was at the time spending maybe 20% of time in my genius. And I would say now it's probably closer to 75 to 80, but with that, my income has increased by six in 10 months. And my team has gone from me with a part-time VA, to having four full time employees and four part-time employees. And that doesn't happen if you are...as the CEO of your business, even if it's just you, that doesn't happen until you give up the control and you trust other people to do what they're genius.


[00:27:06.16] Allison: And that right there, I think is such a huge point. You've got to give up control. And for those of us that really take pride and work product and I don't know, I always kind of revert back to that mentality of like the group projects in school and trusting other people to do things, I think sometimes our perspectives on leaning on others are shaped as those early childhood years, somebody not showing up and doing what they said they were going to do, but there are really talented people that are really good at what they do. And if you let go of the reins a little bit and guide them and let them really flourish, your impact is so significant.


[00:27:39.14] Rebecca: And I remember hearing this a year ago from a woman, she's doing seven figures a month in her business and her talking about how often she didn't even know it was happening in her business development, because her team was planning everything, and they'd come and say, okay, this is what we're doing, here's what we need you to do, right. Film the video, do the thing. And I remember thinking that was such an abstract concept, but now, my team is just...they're so incredible that there's oftentimes that, they’re like, okay, we did this, or we need you to do this, or here's an idea. And even sometimes now naming some of the things that, like Pitch Club publishing school that name came from my director of operations, because I was going to call it the Author Accelerator. And she came up with that and I'm like, oh, that's so much better. So not having to own everything is so important. And also the other side of that though, is giving credit where credit's due. I mean, as a journalist, I see people on social media posting their beautiful photos and like where's the credit for the photographer and the makeup artist. It took a team to do what you're doing and behind every successful, incredible female entrepreneur there is a team and to not give that team credit...In fact, I think often I confuse people because I always say we, we, we, like we're working on this, we're doing this. And I'm like, but it would not be happening without that team.


[00:28:54.07] Allison: Yeah. The team is everything right. And being able to lean and depend on and support and trust are huge. So, this is the part of the show that I love asking everybody that comes on. What is a book or a person or an influencer that you recommend that we should be following?


[00:29:08.03] Rebecca: I'm looking at my stack of books over here and there's so many. And I think that you should be following someone for your soul, to nourish the inner heart. I love Rebecca Campbell. She just came out with a new one, but, Rise Sister, Rise and White Is The New Black, and she just speaks straight to your soul. And I also love it because when I'm reading her, it's like she's speaking right to me. And I picked up her book the very first time coming back from a work trip where I realized that I was going to be parting ways with my old business partner and just was what I needed to hear. And then from a business standpoint, I mean, there are a couple of different ones that I really love. Well, Hal Elrod, The Miracle Morning, I think from a lifestyle standpoint about the getting up at 5:00 AM, the 5:00 AM club, which I know you are a big proponent of.


[00:30:03.21] Allison: Yes.


[00:30:04.05] Rebecca: And I think lastly is high-performance habits by Brendon Burchard, and really anything in that vein about how do we create excellence in our life, because how we do anything is how we do everything.


[00:30:17.09] Allison: I love high-performance habits. I love the fact that you can do an audit of yourself in those six categories and really hone in. And that book is really what changed my whole schedule and life. And I realized where I was deficient. And when I made those adjustment, oh, my gosh, it just made such a massive shift. So, well, thank you for sharing those. And I will link them in the show notes as always, but if somebody is interested in learning more about you, I know we're new friends, but I am just such a fan girl already. If somebody else is feeling the same way and wants to follow you or connect with you, where should they go?


[00:30:51.26] Rebecca: Yes, Instagram @rebeccacafiero, I married an Italian, or my website by the same rebeccacafiero.com. And I'd love to connect, shoot me a DM and let's connect on the journey.


[00:31:06.07] Allison: Awesome. Well, thank you Rebecca, for being on the show today. I'm so glad we had this chance to speak about all the things.


[00:31:12.12] Rebecca: Yes, all the things.


[00:31:13.22] Well, I hope you loved today's episode. And if you did, please go over to your favorite podcasting platform, and leave us a review. Also screenshot this episode and share it with your friends on social. And don't forget to tag @allisonwalsh on Instagram to be entered in this week's giveaway. Remember, I believe in you 1000%. And my goal is that you do too. Until next time, take care, be well and keep chasing your dreams.