How to Build a Six-Figure Coaching Business

I've had the honor of owning and operating several coaching and consulting businesses over the last 14 years, while also being in charge of business development for a healthcare startup. To say I've learned a lot about starting and scaling is an UNDERSTATEMENT!

...let's just say some of the BEST lessons were learned the hard way 👀.

In this episode, I share how I got started, when and why the coaching companies changed, how they grew successfully, and things I would do differently if I had to start all over again.

Whether you’re a coach, small business owner, or future entrepreneur, you should definitely tune in to learn these important lessons.

I've used these principles in a variety of ways including growing my coaching business, in corporate America to hit 7-8 figure months, and have helped many of my clients scale their businesses and brands to new heights and levels of exposure as well.

Please check it out, and make sure you've subscribed to the show. The episodes between now and the end of the year are 🔥🔥🔥🔥.

Let me know if it was a helpful episode in the comments below, and please share it with your friends, especially if they're interested in starting or scaling a business of their own!

Memorable moments:

7:22: If there's something that you enjoy doing that you can monetize, why not lean into that? If nothing else, create an additional stream of income for yourself.

14:55: We wanted to have a healthy pipeline. We wanted to make sure that that business was going to be successful. And it was.

16:08: Watching other people be successful with what they set out to do actually lights me up more than my own successes do. And we were doing that over and over and over again, so I am sure you can understand that I was on fire all the time and it was phenomenal.

Connect with Allison:

2022 Goal Setting Masterclass:

Apply to Elevate:

Loved the episode? Check out the transcript below:

Hello and welcome to the She Believed She Could Podcast. I'm your host, Allison Walsh. I am so glad you're here. I'm a corporate exec, entrepreneur, coach, and mom of three who is obsessed with all things related to mindset, goal setting, and leveling up your personal brand so you can go after opportunities that you never even thought possible. I live by the philosophy that the whole point of being alive is to evolve into the complete person you are meant to be. I created this podcast to motivate and inspire you and give you actionable tips and advice for you to use as you chase and accomplish your goals. I've also had the chance to build an incredible network of successful leaders, entrepreneurs, impact makers, and world-changers, who will also be sharing knowledge and words of wisdom with you. Remember, no dream is too big if it's matched with ambition and action. Most importantly, I believe in you 1000%, and my goal is that you do too. So sit back, relax, and grab your favorite note-taking device because it's time to fill up your mind and soul with positive vibes and advice to help you achieve your dreams. Now let's get to work.

Hey, it's Allison. Before I start today's episode, I have to extend the invitation for you to join me this Friday for a 2022 goals masterclass. I promise you, you are not going to want to miss this. You'll get access to an amazing training with yours truly, that will help you set yourself up to have an amazing 2022. So sign up if you want next year to be your absolute best year yet. If you're looking for a clear roadmap that will help you accomplish anything that you set your mind to, you're going to get it during the masterclass. And if you want to learn proven strategies that will help you level up next year and beyond and never cancel on yourself again, then you've got to be there. So make sure you grab the link in my bio, sign up. You've got to preregister before the event. It's Friday morning, 8:00 AM Eastern. I cannot wait to see you there. So make sure you do this for you because your future self is thanking you already. Okay, now on the show.

Hello to this fabulous community. I hope you are doing well and staying safe. I'm so excited to be here with you today. It is finally fall, feels like anyways, and the weather's changing. My vision's really clear to get through the end of the year. I hope you're feeling that too. There's an end in sight to 2021 and I'm getting really excited about all of the things in 2022, but I've been catching up with some of my girlfriends and individuals that I just really enjoy seeing in the community and had a really interesting conversation the other day with somebody who I just have so much respect for. We were chatting about how it all started for me on the Allison Walsh Consulting side of things and what that journey really has looked like. She said to me, she's like, "I've never heard the story before." She's like, "You really should share it. If nothing else, it'll give somebody inspiration and motivation to hopefully go start something that they want to do too, because I don't think everybody realizes how much your business has evolved over the last decade."

So thank you Jo, for that advice, and here is the episode that you recommended. So thank you so much.

I'm so glad that Jo did recommend that because I think so often it's easy to compare where we are in relationship to other people that have been doing it for longer than us. I know that when I got started in the coaching game, I was always paying attention to somebody else's 10th or 11th chapter versus comparing myself to just where I was the day before. So I really appreciate Joe making this recommendation because so oftentimes it's so easy to get stuck in that comparison trap or to not really see all of the behind-the-scenes of what it takes to build a successful business.

I help entrepreneurs, coaches, service providers, all of the time to help build their businesses, brands, or side hustles so that they can increase their visibility and their profits and their opportunities. But I don't think everybody understands what goes on behind the scenes in order to even be able to do that from a business perspective. So I'm excited today. I'm going to actually pull back the curtain and share with you the journey that I've had. And so I appreciate you being here and also was a great trip down memory lane, as I really thought about this episode of really where I started and where I am now. I'm just so grateful. It just really made me even that much more grateful for this business that I've created, all the different iterations that it took to get here, the different versions of it, which we'll talk about today, and each version of this business. I will share with you tips that I have learned.

And if you're launching a business, whether it's a coaching business, a consulting business, a side hustle, whatever it may be, or you're scaling, these are really valuable lessons that you'll be able to take and apply to your business as you continue to grow and scale and evolve.

I'm excited to get started because I have done this not once, not twice, but three times. And initially it started as a hobby. The second business turned out to be wildly successful, and the third has continued to build on that momentum. So I'm excited to share these lessons with you because not only have I used them in this particular business to grow and scale multiple six-figure coaching companies, I've also applied many of these core principles to helping my clients grow their companies, as well as me growing other businesses to hit those seven-figure months over and over and over again. So this works. It especially works for coaches, consultants, service providers, anybody who's getting ready to get started and really needs to have the core foundational elements in place to be able to run a successful business.

As I prepared for this episode, all I kept thinking about was just this journey that I've been on and how I didn't have it all figured it out at all. But the one core thing that got me to where I'm at now with this business is that I started before I was ready with pretty much everything. That's gone well, anyways. In fact, I think I can actually pinpoint the things that didn't go well and those were the ones that I procrastinated on and waited too long to just try and figure it out. But I can take you back if you'd like to join me on this journey today, because I think there's a lot of really valuable lessons that I can share with you about what it's looked like because I don't want you to sit on your dreams.

And if this episode does nothing, but inspire you to go for it and to start making moves and to start putting pen to paper and dreaming big and thinking about what life and business and everything else could look like if you got intentional about it and if you stopped getting in your own way. Not making any accusations or assumptions, just saying it's often times what gets in our own way is us. And so when I think about how this whole business even started when I was 24 years old, I think, probably 24, 25 when I started coaching. And at that point it was literally a few people that had reached out to me saying, "Hey, I want learn how to do what you have just done."

So I was only a couple steps ahead of what people were coming to me asking for, which again, I think sometimes we overcomplicate things. We think we have to be masters at things. And yes, certain professions require the certifications, the licensure, the education, all the things, other professions or businesses really just require you to be a few steps ahead or to have a prototype or a model or something that you can sell or scale. That's really how it started. It wasn't anything crazy. And at first it started as something fun. I t